On February 7, Trung Nguyên Legend proudly opened its latest Trung Nguyên E-Coffee franchise at 5710 E. 7th Street, Long Beach, California, USA. This marks the fifth Trung Nguyên Legend store in the United States, following the establishment of 22 locations in China.
Trung Nguyên Legend is continuing its strong global expansion.
This event highlights the significant progress of the Trung Nguyên E-Coffee model and the leading Vietnamese coffee group’s journey to conquer major global markets such as the USA, China, Japan, South Korea, Dubai, France, and various countries in Southeast Asia, Asia, and Europe, aiming to “bring Vietnamese coffee further and establish its global presence.”
With its unique design, including distinctive spatial identity, product lines, menu, and a variety of franchise collaboration packages, the newly launched version of Trung Nguyên E-Coffee in September 2024, themed “The Community of 3 Coffee Civilizations – The Convergence of Excellence,” has been generating excitement and attracting numerous franchise partners both in Vietnam and worldwide.
The new Trung Nguyên E-Coffee store at 5710 E. 7th Street, Long Beach, California, offers refreshing iced milk coffee crafted from Buôn Ma Thuột Robusta beans, along with innovative coffee beverages that continue to captivate coffee lovers in the USA.
Currently boasting over 800 stores and 1,000 franchise agreements, with a new store opening rate of 30 per month, Trung Nguyên E-Coffee is experiencing rapid growth and aims to reach 3,000 locations by 2025.
As a unique coffee shop model recognized by CNN as “representing a part of Trung Nguyên Legend’s strategic vision to elevate the appreciation of Vietnamese coffee culture globally,” the Trung Nguyên E-Coffee location in Long Beach, California, leaves a lasting impression on local coffee enthusiasts.
With exceptional coffee quality and a diverse retail product range, the Trung Nguyên E-Coffee store provides a complete experience for coffee lovers in the USA, showcasing a superior and comprehensive microcosm of the coffee world.
Spanning 140m² in the vibrant economic, cultural, and artistic hub of California, near Downtown Long Beach, the Long Beach Museum of Art, the Port of Long Beach – one of the largest ports in the world, California State University, and bustling residential areas, Trung Nguyên E-Coffee is an ideal meeting point for tourists, locals, and international youth to explore and connect over the unique, energetic flavors of Vietnamese coffee.
Trung Nguyên Legend’s establishments in China and the USA continue to expand, drawing in numerous international customers eager to experience and discover.
With Trung Nguyên E-Coffee, the Trung Nguyên Legend space system, and the world of Trung Nguyên Legend coffee, the company is further strengthening its presence in prime locations across major cities in Vietnam, the USA, China, and expanding its model in Australia, Canada, Japan, South Korea, Dubai, France, Southeast Asia, Asia, and Europe…
In the first quarter of 2025, the world of Trung Nguyên Legend coffee will open three new spaces in Nanjing, Hangzhou, and Shanghai, targeting a goal of 1,000 shops in China. In the USA, Trung Nguyên E-Coffee and the world of Trung Nguyên Legend coffee will also be making their mark in Texas, Portland (Oregon), and Philadelphia (Pennsylvania), working towards a total of 100 shops in the USA.
As the store network expands, Trung Nguyên Legend is ramping up its global business and product promotion efforts. From February 17-21, Trung Nguyên Legend will participate in the Gulfood 2025 International Trade Exhibition at the Dubai World Trade Center.
Trung Nguyên Legend will continue to enhance its business activities in Vietnam, the USA, China, Russia, Australia, Canada, ASEAN countries, and over 100 other nations and territories, promoting the G7, Trung Nguyên, and Trung Nguyên Legend brands on international social media platforms to reach customers, partners, and top distributors, creating strategic collaboration opportunities to bring Vietnamese coffee to the global stage.
Hà Anh